Primexeno was conceived and brought to life by Cyborix in March 2024. Tasked with creating a brand from the ground up, our team developed a comprehensive identity that captures the essence of innovation in digital marketing. Alongside crafting a dynamic brand, we developed a fully functional website designed to be the central platform for their expansive marketing efforts.

• The project commenced with the development of a distinctive brand identity that would resonate within the sophisticated UK market. Our creative team designed a compelling visual identity, including a logo, color scheme, and comprehensive marketing collateral, all aligned with contemporary design trends to mirror the innovative ethos of Primexeno.

The website was architected to be the bedrock of this new brand, focusing on user experience and the seamless integration of essential digital marketing tools. Key functionalities included:

• • CRM Integration: We integrated Vtiger CRM to streamline customer management directly from the website, allowing for efficient lead tracking and management. This CRM setup is pivotal for nurturing leads through customized interactions based on user behavior and data collected through the website.
  • Digital Marketing and Tracking: Implementation of advanced tracking scripts was crucial for monitoring the efficacy of digital marketing campaigns. These tools enable Primexeno to measure and optimize various campaign metrics, such as user engagement and conversion rates, thereby refining their marketing strategies in real-time.

Lead Generation Strategy: We employed a robust lead generation framework that utilizes both the website’s integrated forms and strategic landing pages to capture and convert leads. This setup supports ongoing brand promotion efforts, driving targeted campaigns that boost lead generation and ultimately enhance ROI.